Traffic got Reduced for this Blog. Is it because of Google's recent EMD update?

Yesterday, I have noticed a huge "traffic drop" for this blog (qualitypoint.blogspot.com) in the AdSense Report.

I had checked the Google Analytics Report also to confirm the drastic reduction in the web traffic. And, I came to know that lot of keywords which were ranking well in Google search results got affected heavily.

Even I got an alert message in my Google Webmasters tools with the subject "
http://www.qualitypoint.blogspot.com/: Big traffic change for top URL"

I couldn't understand the reason for this sudden traffic reduction.

According to the Google Analytics Report, the traffic reduction got started on September 29th.

By doing some Google search, I came to know that Google had released EMD (Exact Match Domain) updates on September 28. Many people reported that traffic got reduced for their sites also.

So, I am thinking that the EMD update may be the reason for this traffic reduction. But I couldn't understand the reason why EMD update should hit this blog as this blog domain name is NOT an exact match Domain.

If you have any comments about this traffic reduction, you can share it thro' the comments section of this post.



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AdSense URL Channels are getting affected by country-specific Blogger Redirect

Recently Blogger has started redirecting the Blogger blogs (i-e .blogspot.com sits) to country-specific ccTLD according to the location of the user.


i-e You will be seeing this Blogger blog "qualitypoint.blogspot.com" as qualitypoint.blogspot.in if you visit this blog from India. Similarly, an Australian visitor will see this as qualitypoint.blogspot.au

This change affects the Blogger users in various ways. Alexa ranks started appearing separately for each country specific domains. So, it is difficult to show the Alexa rank as proof of Good Traffic for getting Direct advertisements.

Today, I came to know about another impact of this Blogger Change.

I have noticed that URL Channel in Google AdSense Report is showing the pageviews only for the .com  (e.g qualitypoint.blogspot.com) version of Blogger Blog. They are NOT including the adSense pageviews for the other ccTLDs.


Anyway, "Sites" section of the AdSense report is showing the pageview details for the ccTLDs also.

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Page RPM is high for Interest-Based Ads of Google AdSense

Today, I came to know that Page RPM for Interest-Based Ads are high for our sites comparing to the Contexual Targeting and Placement Targeting.

Interest-Based Ads means, Google will show the advertisements on a blog or website based on the browsing history of the visitor. For example, if I visit my blog after visiting our qtpbook.com site, Google may show the QTP related advertisements in my blog.

Actually I had noticed this kind of Interest-Based ads one year back itself.

Normally, Google AdSense will show ads using "Contexual Targeting" which shows ads based on the content of the page. Apart from "Contexual Targeting" Google allows "Placement Targeting" which shows advertisements by giving option for the AdWords Advertisers to choose our pages to show their ads.

Based on my analysis, these "Contexual Targeting" ads are giving relatively high earnings even when the CTR for these ads are comparatively low.

Now, I have below questions.

1. Why "Contexual Targeting" ads are giving high earnings? Is it happening only for me, or everyone is seeing the same pattern?

2. Why CTR for "Contexual Targeting" ads is low? Or, is it happening only for me?

3. Is it possible to show more number of "Contexual Targeting" ads by doing any changes in our adsense settings or in our pages?

You may answer for these questions thro' the comments.


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